Today, Chongqing, overlooking the Furniture Market arises spontaneously "as ridge or a peak cross" of emotion, but how to see the bewildering furniture market? Perhaps "the new coordinate furniture consumption," to eliminate people Home Consumption of some confusion.
Consumption: low-end furniture, awkward Past, Chongqing consumer equipment room, the proportion of the total cost of purchase of furniture Decoration 25% of the cost, but now, with the rapid rise in consumption level of furniture, the pursuit of individual consumers, for the decoration of furniture into the overall investment accounts for 40% to 50%, an increase of 15% to 20%, in particular, consumer tastes began to tend to European style decoration and furniture.
Do the same, comprising an area 100? The new house, if it is American style, with the main material of the renovation cost of 80,000, the homeowner to buy the living room, bedroom, study of all American furniture will take at least 30 000 ~ 40,000 yuan. If the villa, the purchase of a large American high-end furniture brand, according to bed Bedside cabinet Assembly, Sofa Assembly, bookcases, desks and other items were combined to 100,000 yuan, the purchase of furniture, take at least 500,000 yuan.
Therefore, the consumption level of furniture and renewed brand furniture naturally in the ascendant, and in the low-end furniture, grass-roots consumer pyramid, due to being overshadowed by the lack of taste, so there are industry estimates, market segmentation with the furniture, the original three-year shuffle after the market may be a year or so ahead of time horizon.
Market: market segmentation competition "Ahead of reshuffle" from stores last week, several veterans of the chat home: they discourse between the showing of the "Chongqing moment over 10 home stores have emerged," the suspect and fear, but they agreed that: market segmentation The market shuffling the past two years the industry will become the focus.
Was predicted that in 2010 the furniture market in Chongqing, will present a watershed segmentation: Easyhome , Meikailong brand in its own right, bringing together high-end furniture brand, to market in-depth development; armor ex international market position still can not shake, but will adjust the product mix to meet the public, in the real needs of high-end consumers; the professional high end furniture market will rapidly expand to form a regional grouping of business district; pride Furniture City Furniture City Golden Goddess of Mercy, Shanghai 100 Furniture City Furniture City and other public and competitiveness to the test.
However, while high-end furniture market and mass market furniture, nice and warm spring at first glance, but the competition in the two games, the former lead the market trend is irreversible.
Regional: Inter-American shopping district gradually take shape One km of Wong Nai 0Y
Jiangbei a street, in the year has formed a European and American Furniture business district, breaking inherent in Chongqing "pier-style" furniture market structure.
Up to now, European and American furniture Civilian Royal One number (business area of 6000?), Operating mainly in the unification of American furniture, furniture (3000?), Virgin? Vail Custom Furniture (near 10000?), Specialized in producing furniture in Europe and America US-gram U.S. House (near 1000?), a large American-style furniture, sandalwood island on the 1st (10000?), European and American luxury furniture, Henry? Day (3000?), the American furniture market in China's Fujian excess furniture (1800 ?) and other seven professional furniture store, is gradually taking shape European and American furniture.
Operation if the surrounding da Vinci's top brands of furniture stores in Europe and America, European and American Furniture Hall Meikailong Jiangbei shop, surprise, European and American furniture House Museum, and the opening of the R & F? Mercure and Lake MOCCO home, and Meeting industry peak style (positive investment furniture), etc., then a "pan" Europe and the United States furniture Jiangbei business district has been born, and armor En International, Meikailong Nanping furniture boutique Museum, home, etc. constitute a good hundred years the "pan-" South Bank Furniture rival business district.
Price: Europe and the United States furniture mixed
European and American furniture for the brand, grade, process, selection of different price also varied: a sofa assembly with 20,000 yuan price, there are 100,000 prices, even as high as 20 million price.
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